About

Senior Graphic Designer in Riyadh with 16+ Years of Experience

I’m Saad Sipra, a Senior Graphic Designer in Riyadh, Saudi Arabia. I create brand identities, integrated campaigns, UI/UX, print, retail and exhibition design for organizations across Saudi Arabia.

Professional Profile

Who Is Saad Sipra?

I am a multidisciplinary designer with 16+ years of experience across branding, campaigns, UI/UX, print and physical brand environments. I combine creative direction with hands-on design and production.

I spent eight years leading all creative work for a retail brand with 20+ locations. Today, I create production-ready campaigns, hoardings, event graphics, corporate materials and spatial designs while working closely with clients, developers and production vendors.

16+Years of Experience
20+Retail Locations
140+Hoarding Designs
800+UI Screens

Professional Experience

Professional Experience by Company

Jun 2024 - Present

Art Space Agency, Jeddah

Freelance 2D/3D Designer

  • Design campaigns, events and hoardings for Saudi clients including Kinan, Xenel and Bahri Integrated Logistics.
  • Created 140+ production-ready hoarding designs in multiple formats.
  • Produce brand identities, company profiles, presentations, banners, awards, national-event assets and SketchUp exhibition concepts.

Oct 2025 · 3-week Contract

Richard Attias & Associates

Freelance 2D Designer - FII9 Project

  • Created venue-wide visual assets for the Future Investment Initiative FII9.
  • Delivered signage, screen graphics, backdrops, booths and meeting-room artwork under live-event deadlines.

Mar 2016 - Mar 2024

Whites & Kunooz Pharmacy

Senior Graphic Designer - Sole Creative Lead

  • Led all creative work for eight years across more than 20 retail locations.
  • Created 100+ assets each year for campaigns, packaging, stores, social media and digital advertising.
  • Managed multiple projects while coordinating marketing teams, printers and production vendors.

May 2018 - May 2021

Directooo

Freelance UI/UX Designer

  • Designed 800+ Figma screens for a large-scale iOS application.
  • Created user flows, forms, widgets, interface states and reusable UI patterns.
  • Worked with iOS developers to maintain design consistency through implementation.

May 2014 - Mar 2016

Dar Al Tujar

UI/UX & Graphic Designer

  • Designed iOS interfaces, responsive websites, restaurant menus and print materials.
  • Supported developers with clear design specifications and implementation guidance.

Feb 2013 - May 2014

Impact BBDO & M&M 360

Senior Graphic Designer

  • Created integrated campaigns, digital advertising, social content and visual identities.
  • Prepared presentation mockups for international brands in a fast-paced agency environment.

Earlier Experience

Earlier Design Experience

MPR Communication

Produced print, digital and event campaign materials.

Fikr Creative

Redesigned catalogues and prepared print-ready artwork.

Amaken

Designed wireframes, prototypes and site maps for a business-guide application.

E Web Craft

Created interactive websites, digital presentations and corporate communications.

Capabilities

What Design Services Do I Provide?

Brand & Campaign Design

Brand identities, guidelines, integrated campaigns, packaging, company profiles, presentations and social media content.

Print, Retail & Production

Print materials, POS displays, hoardings, large-format graphics, exhibitions, event branding and production-ready artwork.

UI/UX & Spatial Design

Responsive websites, mobile app interfaces, prototypes, developer handoff and SketchUp exhibition concepts.

Professional Tools

Design Tools & Software

Adobe IllustratorAdobe PhotoshopAdobe InDesignAdobe After EffectsAdobe XDFigmaSketchUp

Education

Education & Design Qualifications

Design Diploma

Graphic Design, Animation & Web Design

Quaid-E-Azam Institute of Computer Sciences

Commerce Diploma

Diploma of Commerce (D.Com)

Allama Iqbal Commercial College

Languages & Strengths

Professional Strengths

English ProfessionalUrdu NativeArabic Conversational
  • Complete creative ownership from brief to final delivery
  • Consistent branding across digital, print and physical locations
  • Production-ready artwork and Saudi-market experience
  • Clear collaboration with clients, developers and vendors