- Design campaigns, events and hoardings for Saudi clients including Kinan, Xenel and Bahri Integrated Logistics.
- Created 140+ production-ready hoarding designs in multiple formats.
- Produce brand identities, company profiles, presentations, banners, awards, national-event assets and SketchUp exhibition concepts.
About
Senior Graphic Designer in Riyadh with 16+ Years of Experience
I’m Saad Sipra, a Senior Graphic Designer in Riyadh, Saudi Arabia. I create brand identities, integrated campaigns, UI/UX, print, retail and exhibition design for organizations across Saudi Arabia.
Professional Profile
Who Is Saad Sipra?
I am a multidisciplinary designer with 16+ years of experience across branding, campaigns, UI/UX, print and physical brand environments. I combine creative direction with hands-on design and production.
I spent eight years leading all creative work for a retail brand with 20+ locations. Today, I create production-ready campaigns, hoardings, event graphics, corporate materials and spatial designs while working closely with clients, developers and production vendors.
Professional Experience
Professional Experience by Company
- Created venue-wide visual assets for the Future Investment Initiative FII9.
- Delivered signage, screen graphics, backdrops, booths and meeting-room artwork under live-event deadlines.
- Led all creative work for eight years across more than 20 retail locations.
- Created 100+ assets each year for campaigns, packaging, stores, social media and digital advertising.
- Managed multiple projects while coordinating marketing teams, printers and production vendors.
- Designed 800+ Figma screens for a large-scale iOS application.
- Created user flows, forms, widgets, interface states and reusable UI patterns.
- Worked with iOS developers to maintain design consistency through implementation.
- Designed iOS interfaces, responsive websites, restaurant menus and print materials.
- Supported developers with clear design specifications and implementation guidance.
- Created integrated campaigns, digital advertising, social content and visual identities.
- Prepared presentation mockups for international brands in a fast-paced agency environment.
Earlier Experience
Earlier Design Experience
MPR Communication
Produced print, digital and event campaign materials.
Fikr Creative
Redesigned catalogues and prepared print-ready artwork.
Amaken
Designed wireframes, prototypes and site maps for a business-guide application.
E Web Craft
Created interactive websites, digital presentations and corporate communications.
Capabilities
What Design Services Do I Provide?
Brand & Campaign Design
Brand identities, guidelines, integrated campaigns, packaging, company profiles, presentations and social media content.
Print, Retail & Production
Print materials, POS displays, hoardings, large-format graphics, exhibitions, event branding and production-ready artwork.
UI/UX & Spatial Design
Responsive websites, mobile app interfaces, prototypes, developer handoff and SketchUp exhibition concepts.
Professional Tools
Design Tools & Software
Education
Education & Design Qualifications
Design Diploma
Graphic Design, Animation & Web Design
Quaid-E-Azam Institute of Computer Sciences
Commerce Diploma
Diploma of Commerce (D.Com)
Allama Iqbal Commercial College
Languages & Strengths
Professional Strengths
- Complete creative ownership from brief to final delivery
- Consistent branding across digital, print and physical locations
- Production-ready artwork and Saudi-market experience
- Clear collaboration with clients, developers and vendors